"Chop a price" turns into "Buy together". Is WeChat e-commerce on the eve of an explosion?

"Slice the Price" Transforms into "Buy Together": Is WeChat E-commerce on the Eve of a Breakout?

via cnBeta.COM - Chinese Industry Information Website (author: Source: Bohu Finance)

Telegraph
"Slice the Price" Transforms into "Buy Together": Is WeChat E-commerce on the Eve of a Breakout?

Searching for traffic is the destiny of the e-commerce business. On the eve of 618, Taobao Tmall and JD.com successively announced strategic cooperation with Xiaohongshu, hoping to alleviate the bottleneck of traffic growth by tearing down the walls. Players holding the traffic entrance can often create differentiation. WeChat e-commerce, which has been quietly accelerating its e-commerce layout in recent years, has also quietly done a major thing. Recently, some merchants found that WeChat Mini Store has launched the internal test of the "Buy with Friends" function. This function is similar to the group-buying on Pinduoduo, so some comments believe this is the WeChat version of "Slice the Price". However, compared with the high-profile launch of the "Send Gifts" function last year, the functional upgrade of WeChat's "Buy Together" this time is quite low-key. There is neither large-scale publicity nor temporary traffic tilt. Tencent has always been a large company with excellent strategic rhythm. Whether it's the "Qi..."