🔁 TikTok uses new tools to further promote AI - generated video ads

Forwarded From Xiangfengqi Reference Express

TikTok Deepens Push into AI-Generated Video Ads with New Tools

TikTok is rolling out a series of new AI-driven advertising features, including the ability for marketers to create AI-generated videos for the service using text or static images. The company announced on Monday that marketers can upload product images they want to showcase or write a short text prompt to describe the type of video ad they want, and TikTok's AI tools will produce various five-second video clips that can then be used in ads. The text and image-to-video generation features are part of TikTok's existing Symphony product, which was launched in 2024 and aims to help brands create ads using generative AI. TikTok already allows advertisers to use AI-enhanced spokespersons (avatars) to help promote and sell their products on the video app.

—— Bloomberg