Apple's Difficulty in Upgrading Siri Sparks Investors' Concerns about Its AI Strategy

Apple's Struggles in Upgrading Siri Spark Investor Concerns over Its AI Strategy

Apple is having difficulty rolling out upgrades for its iPhone's AI voice assistant, and investors are pessimistic about the prospects of major AI announcements at the flagship annual event next week. Recently departed employees said the company has faced challenges in using cutting-edge large language models to upgrade Siri. Former executives said mistakes were made in the process of integrating these technologies, while competitors like OpenAI didn't encounter this problem as they developed generative AI-based voice assistants from scratch. A former Apple executive said, "It's clear that just what the executives call 'ramping up' - that is, gradually improving the product - won't revolutionize Siri." "It's clear they made a misstep," the person added. Repeated failures to launch announced Apple smart features have led to low expectations for the upcoming Worldwide Developers Conference next week.

—— Financial Times (Full Text Screenshot)

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