Meta plans to fully automate ad creation using AI

Meta Plans to Fully Automate Ad Creation with AI

According to people familiar with the matter, Meta aims to enable brands to fully create and launch ads using artificial intelligence by the end of next year. Meta's advertising platform already offers some AI tools that can generate variations of existing ads and make subtle modifications to them, and then target the ads to users on Facebook and Instagram. Now the company aims to help brands create ad concepts from scratch. Using the tools Meta is developing, brands can showcase the images of the products they want to promote and their budget goals, and then the AI will create the entire ad, including images, videos, and text. The system will then decide which Instagram and Facebook users to target and make budget recommendations. Meta also plans to allow advertisers to personalize ads with AI, enabling users to see different versions of the same ad in real time based on factors such as geographical location.

—— The Wall Street Journal

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