Meta aims to achieve full automation of advertising creation using artificial intelligence

Meta Aims to Achieve Full Automation of Ad Creation Using Artificial Intelligence

via cnBeta.COM Chinese Industry News Station - Telegram Channel

Telegraph
Meta Aims to Achieve Full Automation of Ad Creation Using Artificial Intelligence

Meta aims to achieve full automation of ad creation using artificial intelligence. AI - powered ads are part of Meta CEO Mark Zuckerberg's ambitious vision for the company's development. The advertising business accounts for the vast majority of Meta's operations - in 2024, advertising revenue accounted for over 97% of total revenue - and supports Meta's multibillion - dollar investments in AI chips, data centers, and the training of cutting - edge AI models. Using the ad tools Meta is developing, brands can showcase pictures of the products they want to promote along with budget targets, and then the AI will create the entire ad, including images, videos, and text. According to people familiar with the matter, the system will then target Instagram and Facebook...