Netflix tests new AI search engine to recommend shows and movies

Netflix Tests New AI Search Engine to Recommend Shows and Movies

Netflix is testing new search technology for its subscribers, expanding the use of artificial intelligence to help users find TV shows and movies. The company said the OpenAI-powered search engine allows users to search for shows using more specific terms, such as the subscriber's mood. Relevant content will then be recommended from the company's library. Some users in Australia and New Zealand can already use the tool, which is only available on iOS devices. Netflix said the test will soon expand to multiple markets, including the United States. AI-driven search will allow users to make queries far beyond genre or actor names as an alternative to the current service tools.

—— Bloomberg

via Xiangfengqi Reference Express - Telegram Channel