Apple's Siri has a slow transformation, and internal chaos may be the main cause.

Apple Siri's Slow Transformation: Internal Chaos May Be the Main Cause

According to reports, during the restructuring of Siri into Apple Intelligence, Apple's development strategy has undergone multiple changes, and the repeated changes in decision - making have led to the loss of a large number of engineers.

In addition, the report also points out that the internal culture of the Siri team is loose, lacking a clear vision and enterprising spirit, with low execution efficiency. It has even been criticized by former employees as "lacking execution." John Giannandrea, the head of Apple AI, showed contempt for external AI models and failed to respond in a timely manner to the rapid rise of ChatGPT. Robbie Walker, the Siri supervisor, tends to focus on "small achievements," such as spending two years canceling the wake - up phrase "Hey Siri."

At present, Apple executives Craig Federighi and John Rockwell are leading the reform of the Siri team, considering relaxing internal restrictions and may even introduce open - source models to improve Siri's overall capabilities.

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