Taobao officially launches an AI fake image governance campaign across the platform. In response to the chaos of AI-generated fake images, Taobao today officially releases new regulations, strictly prohibiting the use of AI and other synthetic technologies to present significantly distorted product information renderings that do not conform to the actual situation, inv...

Taobao officially launches an AI fake image governance campaign across the platform

In response to the chaos of AI-generated fake images, Taobao today officially released new regulations, strictly prohibiting the use of AI and other technological synthesis methods to present significantly distorted and unrealistic product information renderings that infringe on consumers' right to know and mislead consumers. It is reported that this is the first time an e-commerce platform has introduced regulations and corresponding restrictive measures for AI fake images. A relevant person in charge of Taobao said that the platform encourages the exploration of AI applications, but requires that image retouching be moderate and not distorted or over-filtered. The upgraded product specifications of Taobao and Tmall have identified typical scenarios of AI fake images, including inconsistent product materials or styles, i.e., "the product does not match the description", distorted or exaggerated product effects, obvious cut-out and pasted images, as well as human bodies and scenes that violate physical laws. At the same time, Taobao has launched an identification model and adopted a number of measures such as "source interception", "inventory cleanup" and "label reminder" to carry out comprehensive governance.

—— Xinhua News Agency

via Fengxiangqi Reference Express - Telegram Channel